We take the time to understand you and your business goals and model. That way, we can transform those ideas and personalities into the best visual representation of your brand.
There is more to you than a logo, but your logo is a prime example of first impressions making an impact. How you visually represent yourself, and doing it consistently, is important for giving a professional and organized impression. We take your brand and transform it visually across multiple platforms and provide a variety of assets, including:
The first step in the branding process is finding out the most we can about who you are, what your business represents, and what your employees have to contribute to that vision.
HWL Creative is a collaborative bunch, so we want you involved as much as you want to be. If you've got ideas in mind from the start, that will be vital to the flow of the project. We'll take your references and begin ideation.
The next phase is to establish a ground for the design. Bringing together assets such as fonts, colors, icons and imagery to begin defining what your brand represents.
Now the fun part! We begin with a few draft concepts based on all of our discovery.
After we narrow down the concepts, and we have a final approach, the logo asset will be delivered to you in a variety of formats. You'll receive full color, black and white, and one color logo options in JPG, PNG, and SVG formats.