The Value of Drones in the Real Estate Market

Andrew Pearson
aerial view of large home with tennis court pool and playground

Real estate is an extremely competitive and crowded market. It’s not every day that you, as an agent, have people knocking down your door fighting for the same house. You have to go through a long process of getting to know your client on a personal and professional level. You need to understand their needs and focus on what is important. The bigger concern though, is how do you even get them in the door to start the conversation?

This is where great visuals come into play.

Showing potential buyers just how serious you are about selling is critical, and to do that you need to make a great first impression. This is going to be accomplished by how you portray yourself and your properties online. Most of the properties you have listed for sale are on third party websites where you’re hoping someone will search with the right filters so your property pops up and when it does – boy do you want to wow them!

By using the unique features that drones offer, you can easily accomplish this. Not only do drones offer amazing visuals and perspectives of homes from above, but you can also accomplish other features you just can’t with standard photography.

By using the unique features that drones offer, you can easily accomplish this. Not only do drones offer amazing visuals and perspectives of homes from above, but you can also accomplish other features you just can’t with standard photography.

Showing the whole property at once

aerial view of mansion with circle driveway surrounded by corn fields and a large pond

You can get great shots from above of what the front yard, home and backyard have to offer to really give an incredible perspective a buyer wouldn’t normally get unless by some chance they have decided to take a helicopter over the property - probably not the case right? It’s a great tool to help buyers gauge just how much room they’re going to have and how the home fits on the property so they can start to visualize how they'd use the space.

Highlighting Features In The Neighborhood

With aerial shots you can capture great views of the neighborhood the property is in and the surrounding amenities or features that you would typically use as a selling point to your buyer. You can accomplish this in the first impression instead of follow up conversations, and this is a great way to answer a lot more questions for a buyer upfront.

Using video to your advantage

Creating virtual tours of the property both inside and out

Typically virtual tours are simply slideshows of photographs that are slow to load and can become much more of a hassle to manage than it’s worth. Using drones to capture video of the property is a much more unique way of giving the buyer the experience of living in the home. This is by far the biggest advantage of having a drone photographer as part of your team. You can give buyers an experience that is unlike any other. Show them what it’s like pulling up into the driveway, taking that first step in the front door, or relaxing on the back patio by the pool. Whatever the key features of the home are, can be emphasized in a way that is much more personal than a still photograph.

Talking points included

Another great way to emphasize the property is by using these videos as a selling tool with your voice on it. That’s right – you can actually talk to the buyer. With amazing video footage of the property, you can point things out in the video as if you were doing a normal walk-through with a buyer. And no, you don’t have to speak if you don’t want to, this is something that isn’t 100% necessary, but it’s an extra way to point out great selling points of a home. You can do it with no audio and graphics as well, it all depends on what you think is the best way to sell the property, and we’re here to help you determine exactly what that is.

How it compares to existing tools

You're probably also wondering, why in the heck do I even need this if Google Maps exists? Well I'm really glad you asked! It's great to have as a selling tool that is already presented to the buyer the moment they start looking at your property. This is essentially eliminating an extra step for them going off site and looking at Google Maps. It keeps them right where you want them...on your page.

That’s not the main reason you shouldn’t just rely on Google Maps though. Not only are you keeping the buyer engaged on your site, you are the one in charge of what is shown in the video. That means you can determine what is important and focus on it. Drone photography and video is much more personal, and we can get more creative to inspire a buyer by featuring elements of a home that resonate with them. Footage from a drone allows us to get more personal and show more detail than you would be able to get from a google maps perspective, and that is just something you can’t afford to leave up to a third party platform.

It's not just for residential real estate

aerial view of samuel a green house photographed for landscapers

Drone photography and videography is commonly thought about in a residential real estate market with properties that already have a building on the property. But that is only the tip of the iceberg when it comes to using drones to help sell real estate. The same great benefits apply for commercial real estate and agricultural real estate or really any other type of land/property you are trying to sell. It's actually incredible to use for plots of land for sale that really don't feature any structures, because you can gauge just how much space you have and start to visualize the things you can do with it, all in one photograph or video clip. Neat huh?

So with all of that being said, the biggest problem you probably struggle with is the fact that you don’t want to spend any more money than you have to – and we get it! There is a great way to assess the value of what bringing a new perspective like drone photography and videography into your sales process. It’s quite simple really – it all comes down to how much you value someone reaching out to you about your property and making a fantastic first impression. I’d say that’s probably your top priority as an agent.

One person to do the job

And the best part of it all? You don’t need to hire a photographer AND a videographer to capture phenomenal visuals, we can do both! Instead of thinking of it as adding another person to your payroll or adding someone you didn't think you needed at all, you’re really just upgrading for a team that can accomplish more and make you more successful.

Ready to add HWL Creative to your team and elevate your first impression? Get in touch today!

WRITTEN 2018

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